The beauty, the values and the management of this beach have been enough to reposition it in the preference of foreign visitors from many latitudes, who place it among the 10 best in the world, according to Tripadvisor, the world’s largest travel website.

The famed Blue Beach came in sixth this time, four spots down from its previous ranking, based on user comments from November 30, 2023 to December 1, 2024.

The resort has everything you would expect from an ideal beach: golden sand, turquoise water and breathtaking sunsets… There are lots of things to do here: catamaran rides, fishing, a game of volleyball, walks along the shore, swimming… Or, if you prefer, it is also the perfect place to relax and enjoy a beautiful natural landscape», sums up the rating given to Varadero in the new ranking.

Anchored in the preference of travelers for its paradisiacal natural qualities and the unique environment offered by its location in Destination Cuba, Varadero is once again in the news, bringing joy to all our compatriots and committing to the continuous improvement of this position for the thousands of us who work every day to preserve its values and the benefits it offers to its visitors,» professor and researcher Milton Francisco González posted on his Facebook social network account.

First place went to Elafonissi Beach (Greece), followed by Banana Beach (Thailand), Eagle Beach (Aruba), Siesta Beach (Florida, USA), Falesia Beach (Portugal), Varadero, Bávaro Beach (Dominican Republic), Muro Beach (Mallorca, Spain), Kelingking Beach (Indonesia) and Myrtos Beach (Greece).

Canada, Russia

In 2024, Varadero received a total of one million 349,574 foreign physical tourists, 71 percent of which were foreign arrivals, mainly from Canada, Russia, Germany, Spain and the United Kingdom, its five main source markets, in that order.

Once again, the resort stood out for its potential for meetings, incentives, conferences and events (MICE) tourism, hosting some 70 of these types of activities at the Meliá International Hotel and the Plaza América Convention Center.

Varadero is home to 57 of the 65 hotels in the province of Matanzas. It has 23,106 rooms, most of them 4 and 5 stars, and 1,345 homestays.